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Sincerity is the best gift

March 28, 2012
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I’m writing creative brief for Full-moon festival 2012.

It reminds me this cute TVC. We won this account and had a great time working together.

I like this film, like my team and like this client also (in agency world, saying “I like my client” is so luxury,:-))

Their brief for this year inspired me a lot. It will be a great campaign!

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