“We believe the biggest threat to brands isn’t rejection, but rather indifference, so we set out to make our clients’ brands a productive part of consumer lives and to make spending time with those brands worthwhile”
This line from Mullen made my morning and is just perfect for a new day starting. It remind me again the role of planner in agency that helping create an idea that people want to spend time with.
Most brands think for themselves. In fact people don’t care.
Most brands talk about their USP. In fact people don’t see it interesting.
Most brands care for their positioning. But this positioning mostly don play any role or position in people life.
It’s time to redefine role of advertising in people life.
Stop making something empty, boring, selfish and be a part of people interest.