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From Dan Ho

September 24, 2014

Screen Shot 2014-09-24 at 10.51.19 AM

Read it https://medium.com/i-m-h-o/the-tyranny-of-digital-advertising-2bfa73373a9a

A gentle reminder of what we are doing for living. It’s all about winning mass consumer’s attention, create and activate brand’s memory in their mind.

Content (long content and nobody read), Viral (we think it go viral but it did not), Interactive ad (only prize hunter want to join) or any buzzwords are nothing if they could not win mass attention.

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