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My top 20 tweets in 2016

December 31, 2016

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1. Nothing wrong with generic if you can make it interesting

2. Creative makes something from brief. Planner makes something from nothing

3. The matter of creative brief is not a proposition. It’s all about inspirational information and point of view that you want to share.

4. Every content was made is to sell something

5. When you’re heading the wrong direction, digging deeper won’t bring you anything new.

6. The biggest challenge: advertising is subjective

7. Brief. Get good ideas. Then you know how to improve the brief.

8. Creative brief is simply a creativity in brief format. Be creative then be smart and logic.

9. Most of the time, client dont want a new concept. Follow their brief and re-write their concept more beautiful

10. A product creates fan, not facebook fanpage post

11. In your deck, dont write things that client knows

12. Dont sell your drink like a functional foods or medicine

13. Client asked for viral clip. Sorry. What do you mean? I did not understand.

14. We dont need a strategy. We need to do things better and harder than our competitors.

15. Most of great ideas on media from ad agency done by media company

16. Planner job is giving creativity a freedom

17. Concept of positioning is a growth trap

18. They need a local planner. But I think most of good insight are universal.

19. Brand positioning plays the role of identity and sticker. Keep it.

20. Watching too much ads stop us creating original ideas

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One Comment leave one →
  1. January 1, 2017 3:23 am

    Khoái 3 câu này nhất!

    14. We dont need a strategy. We need to do things better and harder than our competitors.

    16. Planner job is giving creativity a freedom

    18. They need a local planner. But I think most of good insight are universal.

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