WARC’s 4 tasks of advertising

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People are talking about brand …

Yes. Brand is talked and shared by people on social network. But only bad things…

Dont expect they will love your brand.

Dont expect they want a good relationship with your brand.

Dont expect they will introduce your brand to their friend.

Dont expect so much! High expectation makes your ideas dull

Just because your brand is not important in their life.

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