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My belief

  • We are in a business of wining normal consumer’s attention, reinforce their brand memory, create values for them and influence their behaviors.
  • Only people work in this industry care about advertising. Make your ad good.
  • Don’t think like your are pro-marketer. Think you are ordinary consumer.
  • Consumer don’t care about brand. Don’t expect your brand to be loved.
  • Brand don’t need to be different. Be meaningful, interesting and distinctive.
  • Advertising is the weakest force in total marketing force.
  • 30s TVC is the best advertising tool ever. Forever. Digital only makes it better.
  • Social media is media for people do socializing, not advertising.
  • Advertising should be a scientific subject. I love science. Don’t bullshit.
  • Buzzwords: viral clip, content marketing, conversation, engagement…is bad
  • Attending focus group does not help you find insight. Reading novel.
  • Planner does not need to be smart. Be useful, resourceful and creative.
  • Planner should work beyond advertising. Business. Start-up. Tech. Publisher…
  • Planner should live.go.explore.read.learn.watch.hear.love.sleep. more
5 Comments leave one →
  1. honganh permalink
    February 8, 2015 10:50 am

    e ko hieu “Consumer don’t care about brand. Don’t expect your brand to be loved.’ bởi vì e thấy người tiêu dùng khá quan tâm về thương hiệu và cả niềm tin vào thuong hiệu đó nữa

  2. February 8, 2015 3:07 pm

    Quan tâm, tin khác với yêu! Đó là em đang nhìn brand với con mắt dân marketer, hãy đặt mình vào một người bình thường sẽ thấy brand không quá quan trọnhg đối với họ đâu!

    • Ero Pham permalink
      August 24, 2015 4:58 am

      Xin chào anh, em đang làm trong mảng Digital Marketing. Anh có thể cho em xin một số sách và tác giả để em có thể nâng cao tầm nhìn cũng như kiến thức được không ạ?

      Em có thể xin email của anh để em có thể xin lời khuyên của anh được không ạ?

      Cảm ơn anh!🙂

  3. April 14, 2015 11:48 am

    this touches me: Planner should live.go.explore.read.learn.watch.hear.love.sleep. more

    I love doing those thing, hope it would help me be a planner as well :)) (a little reverse logic for fun).

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